Fear & greed
The two wolves inside every investor.
Simple explanation
Fear pushes you to sell at the bottom. Greed pushes you to buy at the top. They're the engines of every market crash and every bubble — and they live inside YOU.
Picture this

Two wolves inside every investor. Same person, opposite states. The one you feed wins.
— Tally
Real example
Late-2021 crypto buyers (greed at top) lost ~80%. Early-2009 stock-sellers (fear at bottom) missed the start of one of the biggest bull markets in history.
Common mistake
Believing you're immune. Nobody is. The trick isn't to escape these emotions — it's to recognise them and let your plan override them.
Quick check
How do disciplined long-term investors handle fear and greed?
Takeaway
Notice the wolves. Don't let them drive.
Related glossary terms
⚠️ Educational only · Never financial advice