Cash's one-page plan
First Business Planner
One page. Five questions. No fluff. Build your first real business plan in under 10 minutes.

“Big business plans don't fail because they're too small. They fail because they're too vague. Five specific answers beat fifty pages.” — Cash
— Cash
✏️
Plan completeness · 50/100
Keep filling in
Profit/sale
€15.00
Hourly rate
€15.00/hr
What's your business?
Make it concrete. 'Dog walking' beats 'pet services'.
Who's your customer?
Be specific. 'Everyone' = no one.
The economics
Per ONE customer / sale / job.
Per sale net
€15.00
Hourly net
€15.00/hr
Per month
€180
Hours/month
12.0h
Solid hourly rate. Now make sure customers say yes at this price.
Your first 30 days
Three small steps. Specific actions, not goals.
If you hit your target every week for a year…
€2160
from 144 sales · 144 hours worked
🌳 If you invested all profit at 7%/yr for 30 years
€210.501
A side hustle is more than €/month. It's a compound machine.

Cash's 4 first-business rules
- 1. Sell BEFORE you build. If 5 strangers say no to your pitch, the product matters less than you think.
- 2. First price is too low. Everyone underprices the first version. Increase 20% on customer #2.
- 3. One channel. Pick one way to reach customers (TikTok, WhatsApp, flyers). Do it well before adding more.
- 4. Ask permission first. Under 18? Ask a parent before signing anything or taking payments online.
⚠️ Educational only · This is a starting framework, not legal advice · Always check with a grown-up before launching