Cash's one-page plan

First Business Planner

One page. Five questions. No fluff. Build your first real business plan in under 10 minutes.

Cash the Builder — raccoon in overalls with a hammer

Big business plans don't fail because they're too small. They fail because they're too vague. Five specific answers beat fifty pages.” — Cash

Cash

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Plan completeness · 50/100

Keep filling in

1.

What's your business?

Make it concrete. 'Dog walking' beats 'pet services'.

2.

Who's your customer?

Be specific. 'Everyone' = no one.

3.

The economics

Per ONE customer / sale / job.

Per sale net

€15.00

Hourly net

€15.00/hr

Per month

€180

Hours/month

12.0h

Solid hourly rate. Now make sure customers say yes at this price.

4.

Your first 30 days

Three small steps. Specific actions, not goals.

5.

If you hit your target every week for a year…

2160

from 144 sales · 144 hours worked

🌳 If you invested all profit at 7%/yr for 30 years

210.501

A side hustle is more than €/month. It's a compound machine.

Cash the Builder — raccoon in overalls with a hammer

Cash's 4 first-business rules

  1. 1. Sell BEFORE you build. If 5 strangers say no to your pitch, the product matters less than you think.
  2. 2. First price is too low. Everyone underprices the first version. Increase 20% on customer #2.
  3. 3. One channel. Pick one way to reach customers (TikTok, WhatsApp, flyers). Do it well before adding more.
  4. 4. Ask permission first. Under 18? Ask a parent before signing anything or taking payments online.

⚠️ Educational only · This is a starting framework, not legal advice · Always check with a grown-up before launching